What if using your credit card to purchase clothing could actually help combat global warming?
If we knew the specific climate impacts of each of our purchases, such as the greenhouse gas emissions of our favourite dress or shoes, would we make more climate friendly purchases? And would the companies who make fashion and apparel products – now knowing that we know the climate impacts of our clothing purchases - offer more climate friendly options? In other words, can consumption and effective climate action go hand-in-hand or are we kidding ourselves? Mike spoke with Johan Pihl and Jacob Odqvist, two entrepreneurs who are developing a number of solutions that they say will make it easier for you and me – as consumers – to fight climate change.