Ken Pucker, former COO at Timberland and now Professor of Practice at Tufts University, sustainable industry analyst, opinion columnist and critic, views himself as a completely independent voice when it comes to issues concerning fashion and sustainability. During last year’s Climate Action Week, Michael and Ken discussed a number of topics, including his views regarding the rise and negative impacts of instant fashion and why voluntary sustainability initiatives do not work and thus why we need smart legislation. We invited Ken back to comment on what has happened in the past year regarding instant fashion, including the continuing saga involving Shein’s IPO and its newly approved science-based target, the status of the New York and California Fashion Acts, how congestion pricing could be a model climate action in the apparel industry, circular fantasies and myth busting, and whether he thinks his work is having an impact. Ken is always very insightful and thought provoking.
Shein’s emissions are now the biggest in the industry. They’ve grown 3x in the last three years.
Congestion pricing worked in New York and London. Why not apply similar thinking to fashion?
I recognise that I am in a special place, I am gifted the opportunity to be independent and most people cannot be. So I don’t take that responsibility or gift lightly.
