The idea that the fashion and apparel industry can continue to grow by employing a green-growth model has been questioned by many leading thinkers. It is argued that for the industry to reduce its emissions at the pace and scale required and to operate within the planetary boundaries, overproduction and overconsumption must stop. This is especially challenging because, as critics explain, the dominant economic business model relies on growth, and business growth often neutralizes gains in emission reductions. During Climate Action Week 2024, Katia Dayan Vladimirova, Chief Executive Officer at the Post Growth Fashion Agency, and Luca Boniolo from ECOS, presented their argument on why a sufficiency approach is the best way forward. In this conversation they go a step further explaining the concrete steps that the EU and the industry should take to implement this approach.
The logic of sufficiency forces us to ask: how much is enough?
"We propose limiting the number of fashion collections per year and introducing binding targets on production volumes."
