Bubbleroom: Driving Emissions Reductions Through Materials, Logistics, and Operational Change
We are among the STICA signatories that have recently reported measurable progress toward our 1.5°C-aligned Scope 3 Category 1 target, increased revenue since our base year, and reduced our absolute emissions over the same period.
What actions has your company taken to achieve this?
Bubbleroom has implemented a range of measures across operations, sourcing, packaging and logistics to reduce emissions while supporting continued business growth. In 2021, both customer services and the return hub were outsourced and therefore reported under Scope 3. Since then, the majority of these functions have been brought in-house, shifting them to Scope 2 and enabling the use of 100% renewable energy.
In manufacturing (Tier 1), the company has actively pushed suppliers to transition towards renewable energy, and these efforts are now starting to deliver results. Working with a smaller supplier base has increased the impact of these initiatives, as progress with individual suppliers translates into more substantial overall reductions.
For purchased materials (Tier 2–4), the share of low-CO₂e materials in 2021 was very low. By setting clear material targets and assigning responsibility to individual buyers, Bubbleroom has achieved a 28% reduction in emissions from purchased materials between 2021 and 2024. This includes a significant reduction in the use of acrylic, alongside an increased share of recycled fibres and certified viscose, such as ECOVERO™.
Packaging has also delivered notable reductions. Following a major packaging project initiated two years ago, emissions from packaging materials decreased by more than 50% between 2021 and 2024.
In transport, Bubbleroom has adopted a zero-vision policy for air freight. No air freight orders were placed in the previous year, and none have been placed so far in 2025. The largest reductions have been achieved in inbound transport, where air freight accounted for a few percent of shipments in 2021. Emissions have also been reduced by relocating the return hub in-house, resulting in less transport, and through outbound transport, where an increasing share of deliveries is electrified.
What key challenges do you anticipate as you continue this work?
One of the key challenges going forward is ensuring reliable traceability, data quality and verification across the textile value chain. As a smaller company, Bubbleroom’s direct influence over upstream suppliers is limited, and progress often depends on factors beyond the company’s control, such as supplier capacity, local energy infrastructure and access to financing.
At the same time, balancing ambitious financial growth targets with absolute greenhouse gas reduction goals remains a significant challenge. Operating in a highly competitive market requires continuous prioritisation and long-term investments, as well as careful trade-offs between short-term cost efficiency and long-term climate impact.
Finally, achieving meaningful emissions reductions requires strong alignment and engagement across all tiers of the value chain. Building shared commitment takes time, trust and ongoing collaboration.
What opportunities do you foresee as you move forward?
Looking ahead, Bubbleroom sees opportunities in accelerating the transition towards circular business models and renewable energy across the textile value chain. By designing products for longer lifetimes, increasing the share of low-impact materials and renewable energy, and exploring models such as resale and remake, the company aims to decouple growth from resource use and emissions while strengthening its brand and customer relationships.
There is also significant potential at the intersection of regulation, innovation and customer engagement. Clearer legislation and growing demand for responsible products can help create a more level playing field, making circular solutions and the transition to renewable energy not only environmentally necessary, but also commercially viable.
Through collaboration within initiatives such as STICA, supported by enabling policies and engaged customers, Bubbleroom sees an opportunity to scale these transitions and contribute to a more resilient and future-proof fashion industry.