The Scandinavian Textile Initiative For Climate Action (STICA)

Climate Action Week
for Fashion & Apparel

The Scandinavian Textile Initiative For Climate Action (STICA)

Climate Action Week for Fashion & Apparel

Circular Business Models Are Critical for Climate Action – So What Is Preventing Them From Becoming Mainstream?

To reach their greenhouse gas emissions reduction targets and to transform their businesses, many companies are relying on replacing revenues from their current business models with circular business models – that is repair, resale or subscription services. The idea is that is they will reduce their revenues from traditional business models while increasing revenues from circular services – and in turn reduce their emissions. But although the hope for these new revenue models exists, in practice they are far from replacing traditional linear take-make-waste models due to weak financial incentives and underoptimised infrastucture for reverse logistics.
Some of the key questions we covered in this session included:
What will it take to make circular business models the norm rather than the exception?
How effective will current and proposed legislation be for stimulating sufficient investment in circular business models? Can adjustments to EPR legisation help?
What more needs to be done to move from fantasy to reality?
March 21, 2024
15.00-16.30 CET
VIEW RECORDING
Presentation slides
Sarah Gray, WRAP – Measuring the Climate Impact of CBMs
Eliina Brinkberg, Nudie Jeans
Kerli Kant Hvass, AAU/Revaluate – The Current State of Play
 
Reference material
Big Closets Small Planet podcast – For Ken Pucker, circularity is just another win-win fantasy & distraction for the fashion industry.
PLATE proceedings – Regulating Fast Fashion out of Fashion

Contributors

Magnus Nikkarinen, Senior Policy Director - Sustainability, Swedish Commerce
Magnus is a sustainability and business policy expert at Swedish Commerce, Sweden’s interest organisation for retail companies. He runs several of the organization’s textile-related issues since 2018. He has extensive experience of policy work in the public sector, including 10 years within the Government Offices of Sweden, where he i.a. was posted as Forestry and Agriculture Counsellor at the Embassy in Beijing in China.
SELMA Jakobsson, Head of Sustainability AND quality, Peak Performance
Selma Jakobsson (she/her) is currently serving as the Head of Sustainability and Quality at Peak Performance in Stockholm, where she leads the company’s ESG initiatives and spearhead circularity efforts. She has extensive experience in ESG, quality management and product development within the fashion industry. Having spent several years on location in production she brings a well rounded understanding on the importance of partnership between suppliers and brands to make stride in environmental progress.
Dr. Kerli Kant Hvass, Assistant Professor in CE, AAU; Co-Founder and Independent Consultant, Revaluate
Kerli Kant Hvass holds an industrial PhD in circular business model innovation within fashion and has worked with circularity in fashion for over 15 years. She has extensive experience from academia and practice in developing circular solutions and business models for start-ups, SMEs, corporations and the non-profit sector in the Nordic and Baltic countries, EU and USA. As a co-founder and consultant at REVALUATE, assistant professor in circular economy at AAU in Denmark and guest lecturer at several universities, she actively works for systemic changes in the textile industry to counteract overproduction and overconsumption. She is also a member of the Wasted Textiles consortium at Oslomet.
Eliina Brinkberg, Climate & Environmental Manager, Nudie Jeans
With a background in business, environmental science and global studies, Eliina started at Nudie Jeans in 2013. Since eight years back she is working as Climate & Environmental Manager. Eliina leads Nudie Jeans’ climate initiatives, including emissions mapping, building roadmaps for ambitious reduction targets, as well as creating internal knowledge and strategic directions on climate actions across various departments. Eliina’s responsibilities extend to areas of work covering chemical and water use, as well as biodiversity.
Maria Rincon Lievana, Team Leader Circular Economy, European Commission
Maria has been working on circular economy policies for the past 8 years and currently holds the position of team leader within the unit in charge of the implementation of the Circular Economy Action Plan in the European Commission. Maria also works on the field of circular economy and textiles. Maria has been working on circular economy policies for the past 6 years and currently holds the position of team leader within the unit in charge of the implementation of the Circular Economy Action Plan in the European Commission. Maria also works on the field of circular economy and textiles. Just after finishing the Master of the College of Europe in European Political and Administrative Studies, Maria started working in the representation of Andalucía to the EU in Brussels. Maria also holds a degree in Law and a Master in Diplomacy and International Relations.
Sarah Gray, Lead Analyst, WRAP
Sarah is a Lead Analyst at WRAP, with over 15 years of experience working on research and evaluation projects at WRAP. She recently completed an industrial PhD with the University of Surrey (a comparative Life Cycle Assessment of circular clothing business models). She is expert at convening stakeholders to discuss metrics and policy issues, leading the design and implementation of research to take account of impacts throughout product and business model life cycles, and measuring the impacts of sustainability actions. Recent projects include an assessment of policy options for textiles and scenario modelling of options for Textiles 2030.

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